Digital marketing
Digital marketing guidance for UK service businesses
We run a message-first support website, so we share what works for us: local SEO, honest paid search, call tracking and content built from real customer questions. Everything here is free to read.
What we cover
Local SEO
Google Business Profile setup, consistent NAP details and service pages written around the questions UK customers actually search for.
Paid search that complies
Ad copy and landing pages that state who you are, avoid trade-mark claims and disclose charges clearly — the basics that keep campaigns approved.
Call tracking
Treat every tap on a contact button as a measurable conversion so you know which pages, keywords and devices generate real enquiries.
Analytics & reporting
UTM tagging, simple dashboards and outcome-based reporting so spend is judged on qualified enquiries rather than raw traffic.
Email & follow-up
Short, permission-based email follow-ups that respect UK GDPR and PECR, with a clear unsubscribe on every send.
Content & social
Turning your most common support questions into guides, FAQs and short social posts that answer a question before it becomes a complaint.
A six-point launch checklist
- One page per service, each with a unique title under 60 characters and a single H1.
- Trading name, address and contact details identical everywhere they appear online.
- Every campaign link tagged with UTM parameters before it goes live.
- Contact buttons tracked as conversions in analytics.
- Clear independence disclaimer and charge notice on landing pages.
- Cookie and privacy notices that match what your site actually loads.